Partnership History
The Great Journey Continues
Fulham Football ClubPrincipal Partner
Ongoing Partnership
2023| - Present
Fulham Football Club announces a record sponsorship with SBOTOP from the 2023/2024 season.
The SBOTOP logo will be featured on the sleeve of the Men's First Team kit and training kit.
The SBOTOP logo will be featured on the sleeve of the Men's First Team kit and training kit.
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HSBC BWFOfficial Sponsor
2023
BWF has announced a significant partnership with SBOTOP as the official betting partner for the prestigious HSBC BWF World Tour Finals 2023, Toyota Gazoo Racing Thailand Open 2023 and China Masters 2023.
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Leeds United F.C.Principal Sponsor
2020| - 2023
Leeds United and SBOTOP have entered into a multi-year partnership, with the global sports betting brand set to become the principal sponsor of the club.
The agreement will see the SBOTOP logo prominently displayed on the front of the famous white shirt from the beginning of the 2020/21 season.
The agreement will see the SBOTOP logo prominently displayed on the front of the famous white shirt from the beginning of the 2020/21 season.
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Dwayne BravoOfficial Brand Ambassador
2020| - 2021
SBOTOP boosts its brand appeal with Dwayne Bravo as the Official Brand Ambassador.
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Borussia DortmundOfficial Betting Partner in Asia
2018| - 2020
SBOBET and Borussia Dortmund formed a two-year partnership from 2018/2019 season, establishing SBOBET as the Official Betting Partner for the German club in Asia.
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Dundalk F.C.Official Betting Partner
2016
SBOBET has joined forces with Dundalk Football Club, a team from the League of Ireland Premier Division, as the Official Betting Partner from 2016 season.
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Wexford Youths FCPrincipal Sponsor
2016
Wexford Youths have announced the operators of the global online sportsbook SBOBET as the club's Principal Sponsor for the 2016 season.
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St Patrick's Athletic F.C.Official Betting Partner
2016
SBOBET becomes the Official Betting Partner of St Patrick's Athletic Football Club.
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Swansea City AFCAsian Betting Partner
2013| - 2014
SBOBET on Swans success.
Swansea City is pleased to announce an exclusive agreement with SBOBET to become the club's official Asian betting partner.
Swansea City is pleased to announce an exclusive agreement with SBOBET to become the club's official Asian betting partner.
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Norwich City F.C.Asian Betting Partner
2013| - 2014
CANARIES sign up SBOBET.
NORWICH CITY are delighted to announce a new deal with SBOBET as the Club's official Asian betting partner.
NORWICH CITY are delighted to announce a new deal with SBOBET as the Club's official Asian betting partner.
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Hull City A.F.C.Asian Betting Partner
2013| - 2014
Asian influx continues as SBOBET joins Hull City.
Newly rebranded Premier League outfit Hull City Tigers have signed a sponsorship deal with SBOBET as the Club's Official Asian Betting Partner.
Newly rebranded Premier League outfit Hull City Tigers have signed a sponsorship deal with SBOBET as the Club's Official Asian Betting Partner.
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Southampton F.C.Asian Betting Partner
2013| - 2014
Southampton join SBOBET's Premier League portfolio.
Southampton has become the latest Premier League club to sign SBOBET as the team's Official Asian Betting Partner.
Southampton has become the latest Premier League club to sign SBOBET as the team's Official Asian Betting Partner.
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West Ham United FCAsian Betting Partner
2013| - 2014
SBOBET becomes West Ham United Asian Betting Partner.
West Ham United are delighted to announce a new agreement that sees SBOBET become the Club's Asian Betting Partner.
West Ham United are delighted to announce a new agreement that sees SBOBET become the Club's Asian Betting Partner.
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Cardiff City FCPrincipal Sponsor
2009| - 2011
SBOBET became the Principal Sponsor of Cardiff City Football Club from the 2019/2020 season.
The SBOBET logo will feature on the players' shirts, replica kits, and training gear, in addition to being prominently displayed across all club media platforms.
The SBOBET logo will feature on the players' shirts, replica kits, and training gear, in addition to being prominently displayed across all club media platforms.
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West Ham United FCPrincipal Sponsor
2009| - 2013
West Ham United are pleased to announce a shirt-sponsorship agreement with SBOBET as the Principal Sponsor.
This partnership boosts both our global football presence and the Bobby Moore Fund for Cancer Research UK.
This partnership boosts both our global football presence and the Bobby Moore Fund for Cancer Research UK.
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Official Brand
Since 2017
At the annual EGR Awards organised by eGaming Review Magazine, SBOBET was awarded the "Asian Operator of the Year" award for the years 2009 and 2010.SBOBET ranks 11th on the list of Power 50 companies in eGaming Review's 2011 ranking of the 50 most influential operators.